Full Stack2024Top Grass Ltd

Top Grass

Top Grass approached me with an outdated website that offered barely any customization options and was failing to compete in local search results. I developed a cutting-edge Progressive Web App using Next.js and Payload CMS, creating a lightning-fast, SEO-first website that gives them complete control over their content while delivering an exceptional user experience across all devices.

Role

Full Stack Developer & SEO Consultant

Duration

10 weeks

Technologies Used

Next.jsPayload CMSTypeScriptTailwind CSSPWAReactNode.jsMongoDB
Top Grass main image

Challenges

  • Outdated website with no customization capabilities
  • Poor search engine rankings for competitive landscaping keywords
  • No mobile optimization affecting field team access
  • Slow loading times impacting user experience
  • Unable to showcase portfolio effectively
  • No system for managing service inquiries

Solutions

  • Built modern PWA with Next.js for optimal performance and offline access
  • Integrated Payload CMS for complete content control and flexibility
  • Conducted thorough SEO audit and implemented keyword-focused content strategy
  • Created dynamic portfolio system with filtering and categories
  • Implemented service inquiry system with automated routing
  • Developed offline-first architecture for field team access

Development Process

1

Step 1

Initial SEO audit and competitor analysis

2

Step 2

Keyword discovery and content planning

3

Step 3

Technical architecture planning for PWA

4

Step 4

UI/UX design with mobile-first approach

5

Step 5

Next.js and Payload CMS development

6

Step 6

PWA implementation with service workers

7

Step 7

SEO optimization and content migration

8

Step 8

Performance testing and optimization

Project Results

100/100
Performance Score
Lighthouse score
15+
First Page Rankings
Keywords in top 10
<1s
Page Speed
Average load time
200%
Mobile Traffic
Increase in mobile users
150%
Lead Generation
Increase in inquiries
Our new website is incredibly fast and easy to update. The SEO improvements have transformed our online presence - we're now ranking on the first page for all our target keywords. The PWA features mean our field teams can access the site offline too.
James Henderson
Managing Director, Top Grass Ltd

Project Deliverables

Progressive Web App with Next.js
Payload CMS integration
Offline functionality
SEO audit and implementation
Keyword research documentation
Dynamic portfolio system
Service inquiry management
Performance monitoring setup
Content management training

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