Web Development2025• Growth HQ

Growth HQ

Growth HQ came to me with a Webflow website that was underperforming in both user experience and search rankings. The limitations of their existing platform were holding back their business growth. I led a complete redesign and platform migration to WordPress, creating a modern block-based architecture that dramatically improved performance, user experience, and gave the client full control over their content.

Role

Lead Designer & Developer

Duration

3 months

Technologies Used

WordPressBlock EditorCustom PHPJavaScriptSEOGoogle AnalyticsTailwind CSS
Growth HQ main image

Challenges

  • →Poor website performance affecting user experience and conversions
  • →Limited customization options in the existing Webflow setup
  • →Lack of SEO optimisation resulting in poor search visibility
  • →Difficulty for the client to make content updates independently
  • →No clear content hierarchy or user journey
  • →Mobile experience was not optimised

Solutions

  • ✓Migrated to WordPress with custom block-based architecture for flexibility
  • ✓Conducted comprehensive SEO audit and keyword research to guide content strategy
  • ✓Implemented performance optimisation techniques achieving sub-2 second load times
  • ✓Created intuitive block patterns allowing easy content management
  • ✓Designed clear user journeys with improved information architecture
  • ✓Built fully responsive design with mobile-first approach

Development Process

1

Step 1

Comprehensive UX audit and competitor analysis

2

Step 2

SEO audit and keyword discovery research

3

Step 3

Information architecture and wireframing

4

Step 4

Custom WordPress theme development with blocks

5

Step 5

Content migration and SEO optimisation

6

Step 6

Performance testing and optimisation

7

Step 7

Client training on content management

Project Results

Sub-2s
Page Load Speed
Optimised load times
95+
Performance Score
Lighthouse score achieved
100%
Mobile Experience
Fully responsive design
25+
Custom Blocks
Reusable content patterns
“Simon transformed our underperforming Webflow site into a powerful WordPress platform that's easy to manage and delivers real results. Our organic traffic has increased significantly and our team can now make updates without technical knowledge.”
Marketing Director
Head of Digital, Growth HQ

Project Deliverables

Custom WordPress website with block editor
SEO-optimised content structure
Comprehensive SEO audit report
Keyword research and content strategy
Custom block patterns library
Performance optimisation
Training documentation and videos
3 months post-launch support

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