Webflow2024• Flexys Finance
Flexys
Flexys approached me to create a professional, trust-building website for their flexible business funding services. I designed and built a modern Webflow website that clearly communicates their financial solutions while establishing credibility in the competitive finance sector. The site features clean design, intuitive navigation, and conversion-optimized landing pages.
Role
Webflow Designer & Developer
Duration
4 weeks
Technologies Used
WebflowCMSJavaScriptCSS3GSAPSEOGoogle Analytics
Challenges
- →Building trust in the competitive finance sector
- →Clearly explaining complex financial products
- →Creating conversion-focused landing pages
- →Ensuring compliance with financial regulations
- →Optimizing for local Bristol business searches
Solutions
- ✓Designed professional, trust-building interface with clean aesthetics
- ✓Created clear service pages with interactive calculators
- ✓Built conversion-optimized forms with progressive disclosure
- ✓Implemented necessary disclaimers and compliance elements
- ✓Local SEO optimization for Bristol and Southwest region
Development Process
1
Step 1
Discovery session understanding finance sector needs
2
Step 2
Competitor analysis and positioning strategy
3
Step 3
Wire-framing and design in Figma
4
Step 4
Webflow development with CMS setup
5
Step 5
Content creation and SEO optimization
6
Step 6
Testing and optimization
Project Results
4.2%
Conversion Rate
Visitor to inquiry rate
-35%
Bounce Rate
Reduction from previous site
Top 3
Local Rankings
For key Bristol finance terms
+65%
Lead Quality
Improvement in qualified leads
“Simon delivered a website that perfectly represents our brand and builds trust with potential clients. The clean design and clear messaging have significantly improved our conversion rates. Managing content through Webflow is incredibly easy.”
David Mitchell
Managing Director, Flexys Finance
Project Deliverables
Responsive Webflow website
CMS for case studies and resources
Interactive funding calculators
SEO optimization
Analytics setup and tracking
Content management training
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