Webflow2023• Notion 4 Ltd

Notion 4

Notion 4 is a leading construction and recruitment company in Bristol where I manage their SEO strategy and Webflow website. I've increased their organic visibility by 120% in the highly competitive construction sector, optimizing for key terms like 'construction jobs Bristol'. The website features conversion-focused landing pages serving both their construction projects showcase and recruitment services, helping them dominate local search results.

Role

SEO Consultant & Webflow Developer

Duration

Ongoing (18+ months)

Technologies Used

WebflowSEOGoogle AnalyticsGoogle AdsCMSJavaScriptSchema Markup
Notion 4 main image

Challenges

  • →Competing in highly saturated construction and recruitment markets
  • →Balancing two distinct services (construction projects and recruitment)
  • →Local competition from national construction firms
  • →Need for separate conversion paths for different audiences
  • →Maintaining visibility for both service areas
  • →Complex keyword targeting across two industries

Solutions

  • ✓Developed dual SEO strategy targeting construction and recruitment keywords
  • ✓Created dedicated landing pages for each service vertical
  • ✓Implemented local SEO tactics for Bristol and Southwest dominance
  • ✓Built conversion-focused forms with smart routing
  • ✓Regular content updates showcasing projects and job listings
  • ✓Schema markup for jobs and construction projects

Development Process

1

Step 1

Comprehensive SEO audit and competitor analysis

2

Step 2

Keyword research for both service verticals

3

Step 3

Website restructure for optimal SEO architecture

4

Step 4

Landing page creation and optimization

5

Step 5

Monthly content creation and optimization

6

Step 6

Ongoing performance monitoring and adjustments

7

Step 7

Regular Webflow updates and improvements

Project Results

+120%
Organic Visibility
Increase in search presence
25+
Top 3 Rankings
Keywords in top 3 positions
Achieved
#1 Ranking
For 'construction jobs Bristol'
2x
Recruitment Inquiries
Doubled recruitment leads
+75%
Project Inquiries
Increase in construction leads
“Simon's SEO expertise has transformed our online presence. We now rank #1 for 'construction jobs Bristol' and our recruitment inquiries have doubled. His Webflow management ensures our site stays fresh and conversion-optimized.”
Mark Williams
Managing Director, Notion 4 Ltd

Project Deliverables

Ongoing SEO management
Monthly SEO reports and insights
Webflow website maintenance
Landing page optimization
Content strategy and creation
Local SEO optimization
Conversion rate optimization
Competitor monitoring

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